Household Penetration Tracker — Next-Gen Engagement Pilot

The Workflow

Each household advances through six stages. The pilot's job is to move the household-penetration number by pushing households through this funnel — not by working every account at once.

Priority Targets

Highest-AUM households where no heir has been met and logged in the CRM — the biggest exposure if nothing changes.

Pilot Cohort Composition

Households by penetration status (≥1 heir met & logged in CRM vs. none).

Top 20 Pilot Households

Click a row to see heir-level detail and the recommended next action.

Household	Primary Client	Total AUM	Workflow Stage	Heirs Met	Advisor	Risk

Note on data: All household, heir, and advisor names below are synthetic and generated for portfolio-demonstration purposes only. No real client information from Schwartz & Co. or any other firm is used or displayed. The household-penetration metric, workflow stages, and research statistics are drawn from the "Keeping the Money in Motion" analysis presented internally in July 2026.
Note on the AI layer: Each household's "Recommended Next Step" comes from a deterministic rules engine keyed to the six-stage workflow. The "AI Household Briefing" text was drafted with Claude (Anthropic) from each household's structured record and embedded at build time, keeping the file fully standalone; with production data access, these briefings would be generated on demand via API.

Sources: Cerulli Associates (2024, 2025); MFS Investment Management (2013); Nuveen Wealth Inheritor Research Study (2023).